Tesla is facing a significant decline in sales

AMERICA – Sales at Elon Musk’s company plummeted by 45% in January 2025 compared to the previous year, according to the European Automobile Manufacturers’ Association.

This sharp decline, from 18,161 to just 9,945 units, has put pressure on Tesla’s stock, which has already fallen 23% in the past month.

The company’s struggles extend beyond Europe, as global demand softens and price cuts become more frequent in an attempt to sustain momentum. With investor confidence shaken, Tesla is navigating a challenging period marked by increased competition and market uncertainties.

In an effort to boost sales, Tesla has slashed Cybertruck prices by up to $6,000, offering a $4,000 discount on standard models and a $6,000 reduction for the high-end Foundation Series.

While this marks Tesla’s most aggressive price cut yet, the 2024 Cybertruck’s ineligibility for a federal EV tax credit further complicates efforts to move inventory. Thousands of Cybertrucks reportedly remain unsold, raising questions about consumer interest in the vehicle’s bold design and premium pricing.

Introducing a lower-cost single-motor variant could help widen its appeal, but ongoing political uncertainty surrounding EV incentives may pose additional challenges for Tesla’s recovery.