The Story Behind The Famous ‘Lacoste’

Jean René Lacoste, nicknamed “The Crocodile,” is one of France’s legendary tennis players. Despite lacking the muscular physique typical of many athletes, Lacoste impressed with his slender build, modest height, and precise, decisive movements. His unique playing style earned him fame and later became the inspiration for founding the renowned fashion brand “Lacoste.”

Born into a wealthy family in France, René’s parents were skeptical about his potential as a professional tennis player. However, they set a condition: they would support him only if he became a world champion. With great determination, René went on to conquer several major tournaments in Europe, including winning an Olympic bronze medal in 1924.

In 1927, during a tournament in the United States, René spotted a unique crocodile leather briefcase and was immediately fascinated by it. His teammate promised to give it to him if he won the match. Unfortunately, René lost. He later joked about the story, which reached a Boston journalist. The journalist quickly dubbed him “Le Crocodile,” symbolizing his strong and relentless attacking style – as well as his particular fondness for leather briefcases.

The nickname “The Crocodile” soon became René’s signature identity. After retiring from tennis, he founded the Lacoste fashion brand in 1933, featuring the iconic crocodile logo. This marked the first time a logo appeared on sportswear, pioneering a new era in modern sports fashion.

Jean René Lacoste was not only an exceptional tennis player but also left behind a unique fashion legacy, synonymous with elegance and athletic style. Today, the crocodile logo is recognized worldwide, representing René’s unwavering spirit and determination never to back down.