The Rise of the “Beta Generation”

Starting January 1, 2025, the era of the “Beta Generation” begins, encompassing those born between 2025 and 2039, who will grow up in a world marked by the total integration of artificial intelligence, advanced technology and immersive virtual environments.

This generation will succeed Generation Alpha (2010-2024), the first to live with smart devices since birth, and will be surrounded by innovations such as autonomous transportation and wearable health technologies.

However, it will also face global challenges such as climate change and accelerated urbanization, prompting the need to prioritize sustainability and adaptability.

As part of a historic continuum that includes generations like Millennials, Generation Z, and Baby Boomers, the Beta Generation promises to redefine the future while dealing with an ever-changing world.